Never one’s to miss a trick Virgin Media have decided to promote the idea of battling for supremacy in the city by asking both Reds and Blues to tweet either #VMred #DerbyDay or #VMblue #DerbyDay.
The point of this seemingly inane exercise – other than to promote Richard Branson’s company- is that the team’s colours will be projected onto the town hall on Sunday night in accordance with the amount of tweets. The more #VMred #DerbyDay the more red light will be shone in Albert Square and vice versa.
According to Virgin current stats show that around 15,500 United fans have tweeted compared to just 1600 City fans meaning the town hall will be 88 per cent red should the figures stay on a similar trajectory.
The big question is does anyone really care, apart from the 18,000 people who bothered to tweet?