Date: 3rd July 2011 at 10:48am
Written by:
Wayne Rooney, Ji Sung Park, Chicharito

United have the stars to appeal globally

United could take a big step towards getting some financial solvency thanks to a new sponsorship according to reports

The News Of The World notes:

“Manchester United are to open talks with Nike over a world record new kit worth an astonishing £400million.

“The US sportswear giants pay £23.5m-a-year to supply the Premier League and their current 10-year agreement expires in 2015.

“Nike replaced Umbro in 2002 and United have received £303m over the course of the tie-up.

“But Florida-based owners the have seen the dwarfed in recent months and want to ensure their club are the top earners again.

“A United insider said: “The club have made big efforts on the commercial side over the last 12 months but the kit is the real big one.

“The Glazer family are well aware what United’s brand is currently worth.

“It’s not gone unnoticed that kit deals have been taken to another level since the club entered into our original agreement.

“Nike recently signed a £38m-a-year with the French national team to cover the next seven years, while also rake in £26m annually.

“United, whose global stars like Ji-Sung Park and help to sell millions of shirts worldwide every year, are well aware they remain the flagship sports franchise for Nike.”

Most United fans will be sceptical of any potential “money earning schemes” involving the Glazers  although a mega with the world’s biggest sports brand is not to be sniffed at.